Partnerships built on advocacy and industry leadership

For more than half a century, SHAZAM has partnered with trade organizations that champion community banks and credit unions at the state, regional and national levels.

These relationships are rooted in shared purpose and a commitment to advocating for the long-term success of community financial institutions. By collaborating with bank associations, credit union leagues and other key partners, we stay deeply connected to the challenges and opportunities facing our clients — and reinvest in the products, services and support that help them grow.

To us, strategic alliances are far more than sponsorships. They reflect our dedication to industry leadership and the meaningful collaboration required to strengthen community financial institutions for generations.

Alliances fueled by shared goals

As a member-owned payments network, SHAZAM’s mission is directly aligned with the success of community financial institutions. Our alliances with trade associations are centered on common goals that create long-term industry impact:

  • Ensuring community financial institutions have a voice in the payments industry
  • Supporting regulatory awareness and compliance education
  • Strengthening payments infrastructure nationwide
  • Advancing innovation across payments technology

Through ongoing industry advocacy, we work alongside our partners to elevate the voice of community institutions in a rapidly evolving payments landscape.

Why do trade organizations endorse SHAZAM?

Bank associations and credit union leagues know that SHAZAM’s member-owned structure truly sets us apart. Our motivation is rooted in the long-term health and success of financial institutions — not our bottom line.

When trade organizations seek assistance navigating the complexities of payments technology and core processing, SHAZAM naturally shows up as a partner focused on the future of the industry and the community banks and credit unions we serve. Their endorsements represent more than product alignment — they signal confidence in our ability to deliver secure, scalable solutions that protect and strengthen community financial institutions.

How does SHAZAM support its trade association partners?

Our trade association partnerships thrive because we stay engaged all year long — investing in meaningful collaboration, sharing expertise and staying closely connected to the issues affecting community financial institutions. This commitment ensures SHAZAM is an active partner in strengthening the long‑term health, growth and resilience of community banks and credit unions.

Shared success model

Our member‑owned structure aligns our goals with each partner’s success, creating value-based, performance‑driven relationships. With predictable, stable funding for key initiatives, associations gain the ability to plan confidently and strengthen community financial institutions.

Education & speakers

SHAZAM’s Speakers Bureau delivers thought leadership on key financial industry topics, while our expert-led training offers customized sessions on fraud trends, debit strategy and regulatory issues. Together, these resources help associations provide relevant education to their members.

Events & sponsorships

With participation in more than 225 industry events annually, SHAZAM is closely connected to association members nationwide. Through strategic sponsorships and support for leadership forums and foundations, we strengthen programs that advance community banks and credit unions.

Ongoing collaboration

We maintain alignment with our partners through regular policy updates, contributions to publications and shared insight on emerging payments trends. This ongoing collaboration ensures associations have timely, trusted information to support their members’ needs.

Endorsed partnerships

SHAZAM maintains strong partnerships with bank associations and credit union leagues across the country, including:

  • Alabama Bankers Association
  • Arkansas Community Bankers
  • BankIn Minnesota
  • Bluegrass Community Bankers Association
  • Community Bankers Association of Georgia
  • Community Bankers Association of Illinois
  • Community Bankers Association of Kansas
  • Community Bankers Association of Ohio
  • Community Bankers Association of Oklahoma
  • Community Bankers of Iowa
  • Community Bankers of Michigan
  • Community Bankers of Washington
  • Florida Bankers Association 
  • Hawaii Credit Union League
  • Independent Banks of South Carolina
  • Independent Community Bankers Association of New Mexico
  • Iowa Bankers Association
  • Iowa Credit Union League
  • Kentucky Bankers Association
  • Missouri Independent Bankers Association
  • PaymentsFirst
  • Pennsylvania Association of Community Bankers
  • Virginia Association of Community Banks
Merchant industry partnerships

SHAZAM also maintains strong partnerships with merchant-focused organizations committed to delivering payments processing solutions benefiting both issuers and merchants. These include:

  • Iowa Grocery Industry Association
  • Midwest Retail & Grocery Alliance
  • Nebraska Grocery Industry Association

Connect with our Strategic Alliances team

We would love the opportunity to explore how SHAZAM’s investment in education, sponsorship and advocacy can benefit your association and its members.

Interested in partnering with SHAZAM or inviting us to support your next event?