Trademark & usage guidelines

Effective June 23, 2026

Overview

SHAZAM, Inc. and/or ITS, Inc.’s (“SHAZAM”) trademarks, service marks, logos and brand identifiers (“SHAZAM Trademarks”) are valuable intellectual property owned exclusively by SHAZAM, Inc. and/or ITS, Inc. All SHAZAM Trademarks, whether registered or unregistered, must be used in full compliance with these Trademark & Usage Guidelines (“Guidelines”), the SHAZAM Payments Network Operating Rules (“Rules”), applicable agreement(s) and all applicable laws.

About SHAZAM

SHAZAM believes financial institutions are the backbone of the communities they serve. We help banks and credit unions better compete by being a service-focused financial services and payments provider. SHAZAM’s independent, member-owned structure allows our members to participate in the company’s decision-making process. Since SHAZAM is not beholden to shareholders, we reinvest our profits into the products and services our financial institution partners use every day so they can best serve their accountholders. SHAZAM’s employees are customer-focused, industry leaders and vocal advocates, guided by our mission of strengthening financial institutions.

SHAZAM is a trusted leader in financial technology, empowering banks and credit unions with innovative payments solutions. SHAZAM brings together a family of powerful brands designed to move money securely, efficiently and intelligently. These include:

  • The SHAZAM® Payments Network provides issuers, merchants and cardholders with seamless, secure, nationally accepted payment services for all transaction types.
  • Peregrine™ processing solutions encompasses issuer and acquirer services along with a payments gateway that enables seamless, real-time funds transfer experiences. The service manages the full transaction lifecycle, from authorization and settlement to reporting and dispute management.
  • KinetiCore™ banking solutions delivers a full suite of core banking products designed for community banks.
  • DigiHive™ digital banking offers intuitive, digital-first experiences for consumers.
  • The DocuCommand® information management system streamlines data and document workflows. 
  • The SHAZAM® Payments Association supports education and advocacy across the payments industry.

Financial institutions with an active SHAZAM, Inc. and/or ITS, Inc. agreement(s) may use the SHAZAM Trademarks only as detailed in client’s applicable agreement(s), our Rules and all applicable laws. All other uses require prior written authorization from SHAZAM’s Legal department. Unauthorized use is prohibited.

Trademark usage

By using any SHAZAM Trademark, you acknowledge SHAZAM, Inc. and ITS, Inc. are the sole owner and agree not to challenge, interfere with or impair SHAZAM’s rights. All goodwill arising from your use of SHAZAM Trademarks benefits SHAZAM, Inc. and ITS, Inc. exclusively.

SHAZAM Trademarks may not be used in metatags, search keywords, hidden text, domain names, social media handles or in any other context intended to divert, mislead or confuse consumers without SHAZAM’s Legal department’s prior written consent.

Applicability of these Guidelines

These Guidelines apply to:

  • SHAZAM employees
  • Clients with a SHAZAM, Inc. and/or ITS, Inc. agreement
  • Licensees
  • Consultants, vendors and resellers
  • Media, analysts and other authorized third parties

If you are a client or contracted partner of SHAZAM, Inc. and/or ITS, Inc., your agreement(s) may contain additional or different trademark usage requirements. In the event of a conflict, the terms of your agreement(s) govern. If no separate guidelines are provided, these Guidelines and our Rules govern.

SHAZAM Trademarks

The following is a non-exhaustive list of SHAZAM Trademarks. This list may be updated at any time without notice. The absence of any trademark does not constitute a waiver of SHAZAM’s intellectual property rights.

Word marks

  • SHAZAM®
  • AccountLaunch®
  • Business Intelligence Services™
  • Brella®
  • CardCreate®
  • Core Insight™
  • DigiHive™
  • Dispute Partner Plus™
  • DocuCommand®
  • Easy PIN®
  • Elite Pass®
  • Fraud Advisors™
  • KinetiCore™
  • LookOut®
  • myPic Studio®
  • Nicola Core™
  • Peregrine™
  • Privileged Status®
  • SHAZAMSecure®
  • Sure Pass®

Logos & design marks

  • SHAZAM design mark
  • Product-specific logos and design marks

Other product names, logos or trademarks appearing on SHAZAM websites that are not owned by SHAZAM are the property of their respective owners and are used for identification purposes only. No rights are granted by implication, estoppel or otherwise.

For questions regarding whether a name or logo is a SHAZAM Trademark, please contact the Legal department at legalteam@shazam.net or 800-537-5427.

Referring to SHAZAM products and services

All references to SHAZAM products or services must be:

  1. Truthful, fair and not misleading
  2. Compliant with these Guidelines, Rules and applicable agreement(s)

SHAZAM Trademarks may only be used with proper authorization. For authorization requests, please contact the Legal department at legalteam@shazam.net or 800-537-5427.

In addition, when using a SHAZAM Trademark, you must: 

  • Use its correct spelling
  • Use the appropriate symbol (® or ™) upon first or prominent use
  • Use it as an adjective, followed by a generic noun (e.g., "SHAZAM® Payments Network services")
  • Never use it as a noun, verb, plural or possessive (e.g., "Using SHAZAM® to process transactions”)
  • Never abbreviate, alter or hyphenate it
  • Never combine it with other words, numbers or symbols
  • Never modify logo colors, proportions, typography or design

You must also prevent incorporating SHAZAM Trademarks into your own product names, logos, domain names or branding, and prevent using marks that are confusingly similar to SHAZAM Trademarks.

Trademark ownership acknowledgment

All materials using SHAZAM Trademarks must include an ownership notice, such as: “Peregrine™, KinetiCore™, DigiHive™ and the SHAZAM logo are trademarks of SHAZAM, Inc. and/or ITS, Inc.”

Access to approved logos and assets

Usage specifications, signage guidance and official logo files are available through SHAZAM Access. For questions, please contact the Marketing department at marketing@shazam.net or 800-537-5427. 

Unauthorized use of SHAZAM Trademarks or logos is prohibited.