Media training designed for high‑stakes communication
How will your institution respond when the cameras are rolling? In a 24‑hour news cycle, local media outlets are constantly searching for fresh stories and credible experts — and how you perform in the spotlight can instantly shape public perception.
This full‑day workshop, led by veteran news anchor Patrick Dix, covers media fundamentals and includes hands‑on exercises to demystify the media, address common fears and reframe media engagement as a strategic opportunity rather than a risk. With decades of newsroom experience, Patrick will explain why building proactive relationships with local journalists — and confidently saying “yes” when they call — can pay dividends for your reputation, your organization and your bottom line.
Participants will gain a clear understanding of how media decisions are made, how to position their institution as a trusted voice and how smart media engagement can strengthen reputation, support organizational goals and drive positive business outcomes.